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Pursuant to §41-16-72 of the Code of Alabama, as amended, Alabama Industrial Development Training AIDT is soliciting proposals from exhibit design professionals to provide basic services for exhibits at a new Education Center to be located at Mobile Aeroplex at Brookley in Mobile, Alabama.

Project General Description and Scope: The scope of the project is to provide exhibit design and fabrication services for a new building of approximately 18,000 square feet. The building includes an exhibit/display hall, restaurant to accommodate one hundred people, office space for six people, conference room, gift shop, and two classrooms for up to forty people each. A raised access flooring system is a consideration throughout the facility. The exhibit design should deliver the highest degree of experience-value and cost-control for the Aviation Education Center (AEC). AIDT seeks support from a firm with expertise in bringing stories to life through a variety of engaging experiences that appeal to diverse audiences.

The estimated construction budget for this project is $2,000,000.00 with adjustment possible based on final approval from the Owner.

Form of Agreement and Scope of Services: The form of agreement will be Division of Construction Management standard forms B-2 and B-2A modified as appropriate for exhibit design and fabrication services. The proposal and executed agreement will include signed Disclosure Statement and required E-VERIFY certification forms.

Background: Throughout its 125-year history, Brookley Field has witnessed some of the greatest achievements in aviation. From a rubber-band powered “flying machine” to the assembly of one of the world’s most sophisticated and modern aircraft, Mobile, Alabama, has been at the center of aviation ingenuity since before the Wright Brothers’ first flight in 1903.

Today, Mobile’s Aeroplex at Brookley is home to Teledyne Continental Motors, VT MAE (Singapore Technologies), Airbus Engineering Center, and the Airbus Manufacturing Facility for the A320 Aircraft. There is no better place in the country for an immersive learning environment focused on manufacturing, science, technology, engineering, math and the pure creative ingenuity that fuels our fascination with flight.

The Alabama Aviation Education Center will celebrate our own American ingenuity and contributions to the industry, providing experiential learning exhibits, classrooms, labs and displays – all designed to immerse guests in the various components of crafting and building aircraft.

An education center is not a new concept for the aviation industry—it’s been the backbone of how new product is showcased since the first planes rolled off the assembly line. What is new is a clear focus on workforce development from an early age. Children are fascinated with flight. If that fascination can be converted into a dream -- and those dreams can be encouraged through engaged learning and an understanding of the opportunities available within the industry -- then the students, the State of Alabama, and the companies who are dependent on that future workforce will all benefit.

The Alabama Aviation Education Center (working title) will be a state-of-the-art exhibition and immersive learning center celebrating the past, present and future of aviation and innovation in Alabama and the U.S. Our vision for the Center is to create a multifaceted, free-flowing aviation hub that provides an emotional connection with the U.S. aerospace industry. The Center will engage visitors through immersive media, hands-on activities, interactive exhibits, participatory tours and research– all under one roof. In addition to the Education Center, the building will be the starting point for all public and private tours of the A320 Final Assembly Line.

Alabama has a long history with aviation and we’ll not only tell that story, but inspire young people, teachers and parents to help make the next generation of aviation in Alabama an even richer story.

Objective: In order to deliver the highest degree of experience-value and cost-control for the Aviation Education Center (AEC), AIDT and Airbus seek support from a firm with expertise in bringing stories to life through a variety of engaging experiences that appeal to diverse audiences. It is our intent to create a Center of wonder -- of learning -- and of immersion into the stories of aviation science and the Airbus brand. The firm must bring proven expertise in holistic project and budget management, brand development, experience design, instructional design and learning content development, training of a brand-aligned culture of service excellence, and integration of physical design, media and technology to bring experiences to life. It is required that the firm will partner with the project’s lead architect to deliver a fully integrated design-build solution, including value engineering across the entire budget and schedule for both the base-building and guest experience components with a powerful design story at its foundation. This collaboration and rich experience narrative will align and optimize the delivery timeline, as well as every dollar spent along the way. Leveraging the Airbus brand, the experience narrative for the Aviation Education Center will drive its unique brand development, experience design, architecture and engineering, content delivery, communications, operations and training.

It is critically important to key partners at AIDT and the Alabama Workforce Council that this facility ignite the passions of future generations to pursue careers in advanced manufacturing, science, technology, engineering, and mathematics-related fields to help support Alabama’s industry and economic vitality. The firm should have both passion and expertise in delivering talent readiness, a good working knowledge of the Alabama workforce development system, and be able to engage all audiences in the wonder and science of flight, and in the skilled trades that bring them to life.

Elements of this scope of work include:
1. Immersion into the global Airbus brand and that of the Final Assembly Plant as a beacon for design of the unique, living brand for the Aviation Education Center.
2. Understanding multiple types of guest audiences.
3. Leadership and a definitive collaborative process to engage with many stakeholders to distill best creative practices, and deliver the AEC on-time and on-budget.
4. Development of a powerful master story to drive architectural design, experience design, learning, branding, and operations.
5. Creating and delivering turnkey show content and systems integration.
6. Teaching the staff behaviors that will assure long- term performance across all operations.
7. Assistance with identifying, qualifying and soliciting partners and sponsors.

Qualifications: Applicants should have significant exhibit design experience with Education Center / Exhibit Hall building projects of similar program requirements. AIDT will select the most qualified design professional as outlined in the Manual of Procedures, 2001 edition, provided by the Division of Construction Management. Recognizing the composition of Alabama’s citizenship, AIDT encourages proposals from design professionals that represent Alabama firms with diversity in their staffing, proposed project team, and associated design professionals and consultants.

All applicable State of Alabama Division of Construction Management documents and procedures, as well as any other applicable requirements from funding sources, shall be utilized on this project. §41-16-82, of the Code of Alabama requires a disclosure statement to be completed and filed with all proposals, bids, contracts, or grant proposals submitted to the State of Alabama in excess of $5,000.00. The form is available online at

§31-13-1, of the Code of Alabama, (Alabama Immigration Law) imposes conditions on the award of state contracts. Firms must agree to fully comply with the Immigration Reform and Control Act of 1986, as amended by the Immigration Act of 1990, and the Beason-Hammon Alabama Taxpayer and Citizen Protection Act. Architects and engineers should review and adhere to these guidelines as appropriate to their project type. For additional information on this subject, please refer to the Division of Construction Management bulletins.

Proposal Evaluation Criteria: Selection by AIDT shall be based on factors which may include, among others, the following:

1. Experience and qualifications of the firm and consultants with exhibit design concepts, brand development, integration of physical design and media technology.
2. Expertise in budget management, schedule management, and value engineering experience to deliver projects on-time and on-budget.
3. Experience and quality of interpretive exhibit expertise showing an understanding of multiple types of guest audiences.
4. Capability and ability to perform work in a timely manner while coordinating with the project’s architect on projects of similar complexity and scope.

This request for proposal is not an offer to contract but seeks the submission of proposals from qualified, professional respondents that may form the basis for the negotiation of a contractor agreement. At least three firms will be selected for this service from those submitting proposals for further and more detailed evaluation and review by a committee. AIDT reserves the right to award a contract to one or more selected entities, reject any or all proposals and to solicit additional proposals, through the RFP process, if that is determined to be in the best interest of the State of Alabama.

AIDT plans to select firms on September 8, 2017, and conduct telephone interviews on September 11, 2017.

Response: Interested professionals should submit a letter of interest, statements of qualification for the firm and consultants, Disclosure Statement, plus any other similar project relevant information including the project description, budget, scope of work, photographs, and Owner’s name and contact information.

Proposals must be delivered no later than 4:00 p.m. (Central Daylight Time) on September 6, 2017.

Submit five (5) copies of the required proposal information to:
Mr. Lee Hammett, Assistant Director
C/O Dan Woods, Project Architect
Department of Finance
Division of Construction Management

Physical Address:
RSA Plaza Building
770 Washington Avenue, Suite 444
Montgomery, Alabama 36104

Mailing Address:
Post Office Box 301150
Montgomery, Alabama 36130-1150

Questions and or information related to delivery of qualifications shall be directed to Dan Woods via email at .